How Much On-Demand TV Do You Watch?



Watching TV is a huge part of most of our lives. We watch comedy shows with family, talk about on-screen dramas at work and delve into the latest fantasy series with our partners. Nowadays, there are so many different ways to catch up on your favourite shows too. Netflix, Amazon Prime, BBC iPlayer, ITV Hub – the list goes on.

But just how much time are we really spending in front of the box? A recent study by ComRes on behalf of health organisation UKActive, revealed that the average Brit spends the equivalent of 26 days a year, or a whopping 12 hours a week, watching on-demand TV.

Unfortunately, this habit also has implications in other areas of our lives…

TV vs. exercise

With 12 hours a week being taken up with on-demand TV, it seems the nation is neglecting some other weekly commitments. The same study, which surveyed 2,076 British adults, found that people were spending an average of just an hour and a half doing moderate physical activities, such as cycling, hiking or playing tennis.

While watching telly can be incorporated into a healthy lifestyle, the ratio between on-demand TV and exercise should be closer to equal. NHS Chief Knowledge Officer, Professor Sir Muir Gray, worries that this physical inactivity could be a silent killer.

“Physical activity is the miracle cure for many preventable diseases”, he explains, suggesting that we should all be aiming for at least 150 minutes of moderate physical exercise each week.

Making a habit

It’s clear we have a problem, but is there a solution?

Steven Ward, Chief Executive of UKActive, believes the trick to upping your physical activity is “finding what motivates you to be active”. Whether you enjoy going for long hikes with friends or you like to see results of improving your fitness, it’s important to focus on your enjoyment.

If you hate going to the gym and dread each session, you’re far less likely to keep it up. But if you find an activity that you truly enjoy, it won’t feel like a chore at all. That way, you’ll be much more likely to transform your fitness regime into a lifelong habit.

Over to you

Do you spend less time than most catching up on your favourite shows? Or are you an on-demand addict? And how do you fit in exercise around it? Be sure to let us know in the comments below.

Whether you’ve found your new fitness favourite or you’re still searching for the activity for you, we’d love to hear all about it. Keep us updated with your fitness journey on Instagram.

Words by

Rob Truslove